Which of the following is a reason why POP materials go unused?
a. does not satisfy the retailer's needs
b. takes up too much space for the amount of sales generated
c. not well-constructed
d. only serve to transfer sales from one brand to another but does not increase the retailer's overall sales and profit for the product category
e. All of these are correct.
Question 2
Which of the following is a limitation of using newspapers as an advertising medium?
a. occasional users of newspaper space pay higher rates
b. long lead times
c. not entertaining
d. rapidly escalating advertising cost
e. impersonal
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