Author Question: The notion underlying good packaging is gestalt, which refers to the _____. a. notion that people ... (Read 646 times)

s.tung · **on:** Jun 28, 2018

The notion underlying good packaging is gestalt, which refers to the _____.
a. notion that people react to the unified whole, not to the individual parts, of the package
b. empty-vessel philosophy
c. VIEW model
d. degree of workability
e. implied meaning of information on the package

Question 2

Appeals to fears in advertising identify the negative consequences of _____.
a. not using the advertised brand
b. engaging in unsafe behavior
c. spending too much money for a product
d. a and b only
e. a, b, and c