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Author Question: The notion underlying good packaging is gestalt, which refers to the _____. a. notion that people ... (Read 624 times)

s.tung

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on: Jun 28, 2018
The notion underlying good packaging is gestalt, which refers to the _____.
 a. notion that people react to the unified whole, not to the individual parts, of the package
  b. empty-vessel philosophy
  c. VIEW model
  d. degree of workability
  e. implied meaning of information on the package

Question 2

Appeals to fears in advertising identify the negative consequences of _____.
 a. not using the advertised brand
  b. engaging in unsafe behavior
  c. spending too much money for a product
  d. a and b only
  e. a, b, and c


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amanda_14

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

d


s.tung

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

cassie_ragen

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Reply 3 on: Yesterday
Wow, this really help

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