The notion underlying good packaging is gestalt, which refers to ...

[s.tung]

The notion underlying good packaging is gestalt, which refers to the _____.
 a. notion that people react to the unified whole, not to the individual parts, of the package
  b. empty-vessel philosophy
  c. VIEW model
  d. degree of workability
  e. implied meaning of information on the package

Question 2

Appeals to fears in advertising identify the negative consequences of _____.
 a. not using the advertised brand
  b. engaging in unsafe behavior
  c. spending too much money for a product
  d. a and b only
  e. a, b, and c

[amanda_14]

Answer to Question 1

a

Answer to Question 2

d

[s.tung]

Excellent

[marict]

Thanks for the timely response, appreciate it