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Author Question: One reason manufacturer-supplied POP materials go unused by retailers is that they merely serve to ... (Read 61 times)

beccaep

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  • Posts: 535
on: Jun 28, 2018
One reason manufacturer-supplied POP materials go unused by retailers is that they merely serve to transfer sales from one brand to another but do not increase the retailer's overall sales and profits for the product category.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In addition to Q Scores, _____ is(are) used to determine whether a prospective celebrity endorser matches well with the brand image and its intended target market.
 a. sales quotas
  b. subjective judgment
  c. performance
  d. product use
  e. international rankings


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abro1885

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

b


beccaep

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Reply 2 on: Jun 28, 2018
Gracias!

tkempin

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Reply 3 on: Yesterday
Excellent

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