Author Question: Emotional appeal signifies the ability of a package to attract attention at the point of purchase. ... (Read 106 times)

Anajune7 · **on:** Jun 28, 2018

Emotional appeal signifies the ability of a package to attract attention at the point of purchase.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Characteristics of the audience, media, message, company, and product all play important roles in determining whether comparative advertising is more effective than noncomparative advertising.
a. True
b. False
Indicate whether the statement is true or false