An example of the most common form of cause related marketing is an automobile company _____.
a. underwriting the expenses of a rock concert
b. underwriting the expenses of an ethnic festival
c. making a contribution for breast cancer research
d. making a contribution to the American Cancer Society every time someone purchases a new automobile.
e. sponsoring a tennis tournament
Question 2
Humor enhances liking of both the advertisement and the advertised brand.
a. True
b. False
Indicate whether the statement is true or false