Author Question: Cause-related marketing is becoming increasingly common, largely because research shows that a. ... (Read 61 times)

Themember4 · **on:** Jun 29, 2018

Cause-related marketing is becoming increasingly common, largely because research shows that
a. consumers are influenced by it and like companies that take part in it.
b. it is the most cost-effective of all public relations techniques.
c. most global companies are looking for ways to spread goodwill worldwide.
d. firms can best demonstrate that they are environmentally friendly in this way.

Question 2

Caterpillar, maker of large construction equipment in the U.S., would like to better understand factors that would affect its ability to export its products to various countries. Which of the following forces determine how trade barriers affect Caterpillar's marketing efforts?
A) Political and legal
B) Economic
C) Industrial and technological
D) Technological and legal
E) Economic and political