Author Question: Marketing research has become increasingly global as more firms take advantage of markets that have ... (Read 231 times)

lbcchick · **on:** Jun 28, 2018

Marketing research has become increasingly global as more firms take advantage of markets that have few geographic boundaries.

Indicate whether the statement is true or false

Question 2

Honda offers a line of cars from less expensive to more expensive. What is Honda's goal with regard to this line?
a. the line will extend the customer's lifetime with Honda
b. sales will increase
c. the line will get Honda into new markets
d. the line will create market buzz