_____ involves marketing communication investments in events or ...

[audie]

_____ involves marketing communication investments in events or causes for the purpose of achieving various corporate objectives.
 a. Event-related PR
  b. Public relations
  c. Sponsorship
  d. Cause-related marketing
  e. Philanthropy

Question 2

Kelman's three receiver processing modes are similarity, familiarity, and liking.
 a. True
  b. False
 Indicate whether the statement is true or false

[Carliemb17]

Answer to Question 1

c

Answer to Question 2

False

[audie]

TYSM

[upturnedfurball]

Thanks for the timely response, appreciate it