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Author Question: _____ involves marketing communication investments in events or causes for the purpose of achieving ... (Read 63 times)

audie

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on: Jun 28, 2018
_____ involves marketing communication investments in events or causes for the purpose of achieving various corporate objectives.
 a. Event-related PR
  b. Public relations
  c. Sponsorship
  d. Cause-related marketing
  e. Philanthropy

Question 2

Kelman's three receiver processing modes are similarity, familiarity, and liking.
 a. True
  b. False
 Indicate whether the statement is true or false


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Carliemb17

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

False


audie

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

ebonylittles

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Reply 3 on: Yesterday
Gracias!

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