This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is NOT one of McKinsey & Company's principle for igniting explosive ... (Read 26 times)

vicky

  • Hero Member
  • *****
  • Posts: 586
on: Jun 28, 2018
Which of the following is NOT one of McKinsey & Company's principle for igniting explosive self-generating demand?
 a. Design the product to be unique or visible.
  b. Select and seed the vanguard.
  c. Discourage grass roots efforts.
  d. Ration supply.
  e. Tap the power of lists.

Question 2

Compare and contrast corporate image advertising and corporate issue advertising, and provide an example of each.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kxciann

  • Sr. Member
  • ****
  • Posts: 356
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

Both are forms of corporate advertising, which focuses not on specific brands but on a corporation's overall image or on economic or social issues relevant to the corporation's interests. Corporate image advertising attempts to increase a firm's name recognition, establish goodwill for the company and its products, or identify itself with some meaningful and socially acceptable activity. Corporate issue advertising occurs when a company takes a position on a controversial social issue of public importance with the intention of swaying public opinion.


vicky

  • Member
  • Posts: 586
Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review

flexer1n1

  • Member
  • Posts: 373
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Principle of Recuperation Principle of Recuperation
Gestalt Principle: Proximity Gestalt Principle: Proximity
Gestalt Principle: Proximity Gestalt Principle: Proximity
Gestalt Principle: Continuity Gestalt Principle: Continuity
Physics - Density, Pressure, and Pascal's Principle Physics - Density, Pressure, and Pascal's Principle
Physics - Pressure, Density, Pascal's Principle Physics - Pressure, Density, Pascal's Principle
Video: Blood Flow through the Human Heart

For a complete list of videos, visit our video library