This topic contains a solution. Click here to go to the answer

Author Question: What function do opinion leaders perform? a. They inform other people about products. b. They ... (Read 81 times)

audie

  • Hero Member
  • *****
  • Posts: 532
What function do opinion leaders perform?
 a. They inform other people about products.
  b. They provide advice.
  c. They reduce the follower's perceived risk in purchasing a product.
  d. They confirm decisions that followers have already made.
  e. All of these are correct.

Question 2

Explain the six alternative creative strategies. For each style, provide an example of an actual advertisement that uses that style.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

billybob123

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

e

Answer to Question 2

The six alternative creative strategies are:
1 . Unique Selling Proposition (USP). With this approach the advertiser makes a superiority claim based on a unique product attribute that represents a meaningful, distinctive consumer benefit.
2 . Brand image. This style involves psychosocial, rather than physical differentiation. Advertising attempts to develop an image or identity for a brand by associating the brand with symbols, drawing meaning for the brand from the culturally constituted world. Developing an image through advertising amounts to giving a brand a distinct identity, or personality. This type of advertising is transformational advertising.
3 . Resonance. An advertisement resonates (patterns) the audience's life experiences.
4 . Emotional. This advertising aims to reach the consumer at a visceral level and runs the gamut of positive and negative emotions.
5 . Generic. The advertiser makes a claim that could be made by any company that markets a brand in that product category but makes no attempt to differentiate its brand from competitive offerings or to claim superiority. This style is most appropriate for a brand that dominates a product category.
6 . Preemptive. This is employed when an advertiser makes a generic-type claim but does so with an assertion of superiority. This is clever style when a meaningful superiority claim is made because it effectively precludes competitors from saying the same thing.




audie

  • Member
  • Posts: 532
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


kusterl

  • Member
  • Posts: 315
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

For a complete list of videos, visit our video library