Author Question: Which factor largely accounts for the effectiveness of proactive marketing public relations? a. ... (Read 112 times)

tnt_battle · **on:** Jun 28, 2018

Which factor largely accounts for the effectiveness of proactive marketing public relations?
a. additional exposure
b. newsworthiness
c. credibility
d. efficiency
e. wide exposure

Question 2

A manufacturer of automobiles that advertises as the only automobile where you can unlock the door with your thumb print, is using the _____ creative style.
a. preemptive
b. unique selling proposition
c. positioning
d. resonance
e. emotional