Author Question: Walmart has been criticized as being discriminatory in its employment practices toward women and ... (Read 41 times)

Medesa · **on:** Jun 28, 2018

Walmart has been criticized as being discriminatory in its employment practices toward women and minorities. Walmart has developed a concerted public relations effort to counter this criticism. This public relations effort is an example of _____ marketing public relations.
a. proactive
b. reactive
c. offensive
d. accommodation
e. tactical

Question 2

Advertisements for athletic shoes often focus on technological features such as special shock-absorbing sole construction. What creative advertising style is being used when the advertising for a brand of athletic shoes focuses on a particular technological feature?
a. resonance
b. preemptive
c. unique selling proposition
d. positioning
e. brand image