The _____ marketing public relations strategy describes the ...

[Mr3Hunna]

The _____ marketing public relations strategy describes the conduct of public relations in response to outside influences.
 a. proactive
  b. reactive
  c. offensive
  d. accommodation
  e. tactical

Question 2

In which creative style does an advertiser make a superiority claim based on a unique product attribute that represents a meaningful, distinctive consumer benefit?
 a. unique selling proposition
  b. brand image
  c. resonance
  d. emotional
  e. generic

[javimendoza7]

Answer to Question 1

b

Answer to Question 2

a