« previous next »

Author Question: The _____ marketing public relations strategy describes the conduct of public relations in response ... (Read 295 times)

Mr3Hunna

  • Hero Member
  • *****
  • Posts: 536
on: Jun 28, 2018
The _____ marketing public relations strategy describes the conduct of public relations in response to outside influences.
 a. proactive
  b. reactive
  c. offensive
  d. accommodation
  e. tactical

Question 2

In which creative style does an advertiser make a superiority claim based on a unique product attribute that represents a meaningful, distinctive consumer benefit?
 a. unique selling proposition
  b. brand image
  c. resonance
  d. emotional
  e. generic


javimendoza7

  • Sr. Member
  • ****
  • Posts: 293
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The term pharmacology is derived from the Greek words pharmakon("claim, medicine, poison, or remedy") and logos ("study").

Did you know?

Every 10 seconds, a person in the United States goes to the emergency room complaining of head pain. About 1.2 million visits are for acute migraine attacks.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Synaptic response of photoreceptors to dark and light. Synaptic response of photoreceptors to dark and light.
Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and
The puppet, created for the Tbilisi Marionette Theatre, is controlled by forces hidden from public ... The puppet, created for the Tbilisi Marionette Theatre, is controlled by forces hidden from public ...
Schematic diagram showing polyclonal response by B cells against linear epitopes. Schematic diagram showing polyclonal response by B cells against linear epitopes.
Reflex Response Reflex Response
Variations in patient response to drugs Variations in patient response to drugs
Video: Inflammatory response Animation

For a complete list of videos, visit our video library