Author Question: Walmart is using marketing public relations to let the public know of its support for hurricane ... (Read 150 times)

Garrulous · **on:** Jun 28, 2018

Walmart is using marketing public relations to let the public know of its support for hurricane Katrina victims. Company leaders have been on several morning talk show programs discussing the money and aid they've provided to the affected areas and victims of this storm. Walmart is using _____ marketing public relations.
a. reactive
b. proactive
c. defensive
d. tactical
e. strategic

Question 2

The brand image, resonance, and emotional creative strategies are _____ strategies.
a. functionally-oriented
b. symbolically/experientially-oriented
c. category-dominance
d. category-oriented
e. consumer-oriented