In viral marketing, the rule of the power of context states that ...

[tiara099]

In viral marketing, the rule of the power of context states that messages that grab attention and are memorable facilitate talk about brands.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE regarding effective advertising?
 a. It must extend from sound marketing strategy.
  b. Effective advertising must take the advertiser's view.
  c. Advertising must find a unique way to break through the clutter.
  d. Good advertising should never promise more than it can deliver.
  e. Good advertising prevents the creative idea from overwhelming the strategy.

[tmlewis4706]

Answer to Question 1

False

Answer to Question 2

b