Which is a true statement about viral marketing?
a. It can bring a great deal of attention when it works.
b. It is a type of marketing that can be practiced by sites, large and small.
c. It is a questionable practice under existing communications laws.
Question 2
In addition to Q-Ratings, ____ is(are) used to determine whether a prospective celebrity endorser matches well with the brand image and its intended target market.
a. sales quotas
b. subjective judgement
c. performance
d. product use
e. international rankings
How the immune system fights a viral infection
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