Author Question: Which is a true statement about viral marketing? a. It can bring a great deal of attention when it ... (Read 149 times)

yoroshambo

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Which is a true statement about viral marketing?
 a. It can bring a great deal of attention when it works.
  b. It is a type of marketing that can be practiced by sites, large and small.
  c. It is a questionable practice under existing communications laws.

Question 2

In addition to Q-Ratings, ____ is(are) used to determine whether a prospective celebrity endorser matches well with the brand image and its intended target market.
 a. sales quotas
  b. subjective judgement
  c. performance
  d. product use
  e. international rankings



deja

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Answer to Question 1

A

Answer to Question 2

B



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