Author Question: In viral marketing, the law of the few states that it takes only a few well-connected people to ... (Read 18 times)

Chelseaamend · **on:** Jun 28, 2018

In viral marketing, the law of the few states that it takes only a few well-connected people to start an epidemic if they know a lot of people, receive satisfaction from sharing information, and are innately persuasive.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Corporate image advertising involves a company taking a position on a controversial social issue of public importance with the intention of swaying public opinion.
a. True
b. False
Indicate whether the statement is true or false