Author Question: Opinion leadership influence is typically restricted to one or several consumption topics, rather ... (Read 63 times)

bclement10 · **on:** Jun 28, 2018

Opinion leadership influence is typically restricted to one or several consumption topics, rather than applying universally across many consumption domains.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Two distinct forms of corporate advertising are image and issue advertising.
a. True
b. False
Indicate whether the statement is true or false