Author Question: Marketing public relations messages come across not as advertisements but as unbiased reports from ... (Read 92 times)

ashley · **on:** Jun 28, 2018

Marketing public relations messages come across not as advertisements but as unbiased reports from journalists.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The generic creative style consists of an advertiser making a superiority claim based on a unique product attribute that represents a meaningful, distinctive consumer benefit.
a. True
b. False
Indicate whether the statement is true or false