Marble Slam Creamery is an ice cream shop that stamps a customer's card for each purchase. After five purchases, customers are given a free ice cream. What type of promotion is this?
a. continuity program
b. premium
c. price-off
d. bonus buy premium
e. add-on premium
Question 2
The most common method of compensation for advertising agencies today is _____.
a. a labor-based fee system
b. a standard commission of 10 percent of the gross amount of the billing
c. a standard commission of 15 percent of the gross amount of the billing
d. a standard commission of 20 percent of the gross amount of the billing
e. outcome- or performance-based programs
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