Author Question: Marble Slam Creamery is an ice cream shop that stamps a customer's card for each purchase. After ... (Read 91 times)

michelleunicorn

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Marble Slam Creamery is an ice cream shop that stamps a customer's card for each purchase. After five purchases, customers are given a free ice cream. What type of promotion is this?
 a. continuity program
  b. premium
  c. price-off
  d. bonus buy premium
  e. add-on premium

Question 2

The most common method of compensation for advertising agencies today is _____.
 a. a labor-based fee system
  b. a standard commission of 10 percent of the gross amount of the billing
  c. a standard commission of 15 percent of the gross amount of the billing
  d. a standard commission of 20 percent of the gross amount of the billing
  e. outcome- or performance-based programs



ong527

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Answer to Question 1

a

Answer to Question 2

e



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