Author Question: Bonus packs provide consumers with a(n) _____ reward and, for manufacturers, primarily serve a _____ ... (Read 59 times)

nenivikky

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Bonus packs provide consumers with a(n) _____ reward and, for manufacturers, primarily serve a _____ objective.
 a. immediate; repeat purchase
  b. immediate; generating trial
  c. immediate, reinforcing brand image
  d. delayed; repeat purchase
  e. delayed; generating trial

Question 2

Which unit of a full-service advertising agency is charged with the task of selecting the best advertising media for reaching the client's target market, achieving ad objectives, and meeting the budget?
 a. creative services
  b. media services
  c. research services
  d. account management
  e. production services



djpooyouma

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Answer to Question 1

a

Answer to Question 2

b



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