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Author Question: Managers must be circumspect in choosing premium items that are compatible with the _____ and ... (Read 29 times)

sabina

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  • Posts: 563
on: Jun 28, 2018
Managers must be circumspect in choosing premium items that are compatible with the _____ and appropriate for the _____.
 a. retail image; shelf space available
  b. firm's product line; retail outlet
  c. brand's image; target market
  d. competitive premiums; firm's image
  e. economic conditions; cultural norms

Question 2

The _____ are involved in tactical decision making and day-to-day contact with brand managers and other client personnel.
 a. account executives
  b. management supervisors
  c. assistant supervisors
  d. product managers
  e. line managers


zoeyesther

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

a


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