Managers must be circumspect in choosing premium items that are compatible with the _____ and appropriate for the _____.
a. retail image; shelf space available
b. firm's product line; retail outlet
c. brand's image; target market
d. competitive premiums; firm's image
e. economic conditions; cultural norms
Question 2
The _____ are involved in tactical decision making and day-to-day contact with brand managers and other client personnel.
a. account executives
b. management supervisors
c. assistant supervisors
d. product managers
e. line managers
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