To promote sales and increase consumer awareness of good eating habits, a well-known cereal manufacturer included on the package an offer for a book entitled Good Eating and Lifetime Happiness. This book (a 9 value) could be obtained in exchange for only one proof-of-purchase along with 4.95 shipping and handling. What type of promotional tool is the company using?
a. out-of store coupon
b. basic-offer premium
c. on-pack premium
d. self-liquidating offer
e. rebate
Question 2
Rick's job at a major consumer goods manufacturer is to oversee the process of setting advertising objectives, devising budgets, message creation, and determining media strategy. Rick is involved in _____.
a. formulating advertising strategy
b. implementing advertising strategy
c. account management
d. marketing management
e. implementing marketing strategy
Killer whale eating a huge crab
The Head Start program was designed to increase the school readiness of low-income children.
Good body mechanics for lifting heavy objects.
Kneeling on one knee to keep good alignment when massaging the arms and hands.
Solid foods like fortified infant rice cereal and oatmeal
Effect of an Increase in R&D in the Follower Country on the Steady State