To promote sales and increase consumer awareness of good eating ...

[saraeharris]

To promote sales and increase consumer awareness of good eating habits, a well-known cereal manufacturer included on the package an offer for a book entitled Good Eating and Lifetime Happiness. This book (a 9 value) could be obtained in exchange for only one proof-of-purchase along with 4.95 shipping and handling. What type of promotional tool is the company using?
 a. out-of store coupon
  b. basic-offer premium
  c. on-pack premium
  d. self-liquidating offer
  e. rebate

Question 2

Rick's job at a major consumer goods manufacturer is to oversee the process of setting advertising objectives, devising budgets, message creation, and determining media strategy. Rick is involved in _____.
 a. formulating advertising strategy
  b. implementing advertising strategy
  c. account management
  d. marketing management
  e. implementing marketing strategy

[bulacsom]

Answer to Question 1

d

Answer to Question 2

a