Author Question: _____ are articles of merchandise or services offered by manufacturers to induce action on the part ... (Read 118 times)

kodithompson · **on:** Jun 28, 2018

_____ are articles of merchandise or services offered by manufacturers to induce action on the part of the sales force, trade representatives, or consumers.
a. Coupons
b. Rebates
c. Price-offs
d. Premiums
e. Add-ons

Question 2

Which combination of advertising and price elasticity should be applied in a situation where there are mature market goods and consumers have complete information about most brands in the category?
a. increase advertising and/or discount prices
b. maintain the status quo
c. build image via increased advertising
d. grow volume via price discounting
e. decrease prices and advertising expenses