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Author Question: _____ are articles of merchandise or services offered by manufacturers to induce action on the part ... (Read 167 times)

kodithompson

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on: Jun 28, 2018
_____ are articles of merchandise or services offered by manufacturers to induce action on the part of the sales force, trade representatives, or consumers.
 a. Coupons
  b. Rebates
  c. Price-offs
  d. Premiums
  e. Add-ons

Question 2

Which combination of advertising and price elasticity should be applied in a situation where there are mature market goods and consumers have complete information about most brands in the category?
 a. increase advertising and/or discount prices
  b. maintain the status quo
  c. build image via increased advertising
  d. grow volume via price discounting
  e. decrease prices and advertising expenses


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jaymee143

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


kodithompson

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  • Posts: 566
Reply 2 on: Jun 28, 2018
Gracias!

scottmt

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Reply 3 on: Yesterday
Excellent

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