Author Question: Price-off promotions are effective when the marketer's objective is to reward present brand users. ... (Read 65 times)

Marty · **on:** Jun 29, 2018

Price-off promotions are effective when the marketer's objective is to reward present brand users.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Media planners are responsible for developing the overall media strategy and purchasing the specific media vehicles for the advertiser.
a. True
b. False
Indicate whether the statement is true or false