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Author Question: A greater percentage of consumers take advantage of free mail-in offer premiums than any other type ... (Read 292 times)

darbym82

  • Hero Member
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  • Posts: 570
on: Jun 29, 2018
A greater percentage of consumers take advantage of free mail-in offer premiums than any other type of premium offer.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Measuring advertising effectiveness often requires that baseline measures be taken before an advertising campaign begins and then afterward to determine whether the objective was achieved.
 a. True
  b. False
 Indicate whether the statement is true or false


trog

  • Sr. Member
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  • Posts: 343
Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

True


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