Author Question: Premiums are articles of merchandise or services offered by manufacturers to induce action on the ... (Read 65 times)

Capo · **on:** Jun 29, 2018

Premiums are articles of merchandise or services offered by manufacturers to induce action on the part of the sales force, trade representatives, or consumers.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Advertising's primary role is at times to facilitate other marcom efforts.
a. True
b. False
Indicate whether the statement is true or false