This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Valpak Direct Marketing Systems _____. a. measures the effectiveness of newspaper advertisements b. ... (Read 95 times)

Wadzanai

  • Hero Member
  • *****
  • Posts: 528
on: Jun 29, 2018
Valpak Direct Marketing Systems _____.
 a. measures the effectiveness of newspaper advertisements
  b. manufactures point-of-purchase displays
  c. distributes freestanding insert coupons
  d. is an advertising agency
  e. is a cooperative program for distributing coupons via direct mail

Question 2

The first step of the objective-and-task method is _____.
 a. assessing the communications functions
  b. establishing specific marketing objectives that need to be accomplished
  c. determining advertising's role in the total communication mix
  d. establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives
  e. establish the budget based on estimates of expenditures required to accomplish the advertising goals


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kaillie

  • Sr. Member
  • ****
  • Posts: 326
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


Wadzanai

  • Member
  • Posts: 528
Reply 2 on: Jun 29, 2018
:D TYSM

ultraflyy23

  • Member
  • Posts: 312
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

According to the National Institute of Environmental Health Sciences, lung disease is the third leading killer in the United States, responsible for one in seven deaths. It is the leading cause of death among infants under the age of one year.

Did you know?

Eating food that has been cooked with poppy seeds may cause you to fail a drug screening test, because the seeds contain enough opiate alkaloids to register as a positive.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

The internal organization of cells, tissues, organs, and organ systems in a mammal. The internal organization of cells, tissues, organs, and organ systems in a mammal.
Spectral Line Motion in Binary Star Systems Spectral Line Motion in Binary Star Systems
Major Wind Systems: Foehn, Chinook, and Santa Ana Winds Major Wind Systems: Foehn, Chinook, and Santa Ana Winds
Apply direct thumb pressure into points along the upper trapezius from base of neck to shoulder. ... Apply direct thumb pressure into points along the upper trapezius from base of neck to shoulder. ...
Hand signals are an effective emergency backup to ra- dio communication systems. Shown are several ... Hand signals are an effective emergency backup to ra- dio communication systems. Shown are several ...
The Dose-Effect Relationship, Showing (A) Drug Potency and (B) Drug Efficacy (Or Effectiveness) The Dose-Effect Relationship, Showing (A) Drug Potency and (B) Drug Efficacy (Or Effectiveness)
Video: Insulin (glucose uptake by body cells), glycogenesis and lipogenesis

For a complete list of videos, visit our video library