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Author Question: Valpak Direct Marketing Systems _____. a. measures the effectiveness of newspaper advertisements b. ... (Read 136 times)

Wadzanai

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on: Jun 29, 2018
Valpak Direct Marketing Systems _____.
 a. measures the effectiveness of newspaper advertisements
  b. manufactures point-of-purchase displays
  c. distributes freestanding insert coupons
  d. is an advertising agency
  e. is a cooperative program for distributing coupons via direct mail

Question 2

The first step of the objective-and-task method is _____.
 a. assessing the communications functions
  b. establishing specific marketing objectives that need to be accomplished
  c. determining advertising's role in the total communication mix
  d. establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives
  e. establish the budget based on estimates of expenditures required to accomplish the advertising goals


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kaillie

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


Wadzanai

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Reply 2 on: Jun 29, 2018
Excellent

atrochim

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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