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Author Question: A promotional device that rewards consumers for purchasing the brand by providing either cents-off ... (Read 31 times)

Pea0909berry

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on: Jun 29, 2018
A promotional device that rewards consumers for purchasing the brand by providing either cents-off or dollars-off savings is known as a _____.
 a. sample
  b. coupon
  c. voucher
  d. slip
  e. redeemer

Question 2

The _____ function refers to the relationship between money invested in advertising and the response, or output, of that investment in terms of revenue generated.
 a. sales response
  b. advertising response
  c. sales-to-advertising response
  d. advertising-to-sales response
  e. marcom response


joanwhite

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


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