« previous next »

Author Question: A promotional device that rewards consumers for purchasing the brand by providing either cents-off ... (Read 67 times)

Pea0909berry

  • Hero Member
  • *****
  • Posts: 573
on: Jun 29, 2018
A promotional device that rewards consumers for purchasing the brand by providing either cents-off or dollars-off savings is known as a _____.
 a. sample
  b. coupon
  c. voucher
  d. slip
  e. redeemer

Question 2

The _____ function refers to the relationship between money invested in advertising and the response, or output, of that investment in terms of revenue generated.
 a. sales response
  b. advertising response
  c. sales-to-advertising response
  d. advertising-to-sales response
  e. marcom response


joanwhite

  • Sr. Member
  • ****
  • Posts: 308
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

Cancer has been around as long as humankind, but only in the second half of the twentieth century did the number of cancer cases explode.

Photograph of a child with a cochlear implant. This device sends electrical impulses directly to the Photograph of a child with a cochlear implant. This device sends electrical impulses directly to the
C, A nurse can also administer the medication by setting the dose and rate with an electronic infusi C, A nurse can also administer the medication by setting the dose and rate with an electronic infusi
PDA Device PDA Device
Red Bull uses strategies that help it target college-aged, young-adult consumers Red Bull uses strategies that help it target college-aged, young-adult consumers
Sensory Crossover Device for Visually Impaired People Sensory Crossover Device for Visually Impaired People
Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ... Look at Table 4.2.2. Consumers learn that the rubber ducks wear out batteries quickly. As a ...
Video: Ionic bonds - role of ions in the body

For a complete list of videos, visit our video library