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Author Question: A problem with in- or on-package sampling is that it _____. a. does not reach the best potential ... (Read 17 times)

ARLKQ

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on: Jun 29, 2018
A problem with in- or on-package sampling is that it _____.
 a. does not reach the best potential customers
  b. is more expensive than other sampling methods
  c. excludes consumers who do not buy the carrying brand
  d. is not liked by most retailers
  e. has the lowest retrial rate

Question 2

In terms of profitability, investing in advertising can be justified only if the incremental revenue generated from the advertising effort exceeds the increase in the _____.
 a. production expense
  b. operational expense
  c. discretionary expense
  d. advertising expense
  e. committed expense


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Ksanderson1296

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

d


ARLKQ

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  • Posts: 571
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

lindahyatt42

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Reply 3 on: Yesterday
Gracias!

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