Author Question: A problem with in- or on-package sampling is that it _____. a. does not reach the best potential ... (Read 11 times)

ARLKQ · **on:** Jun 29, 2018

A problem with in- or on-package sampling is that it _____.
a. does not reach the best potential customers
b. is more expensive than other sampling methods
c. excludes consumers who do not buy the carrying brand
d. is not liked by most retailers
e. has the lowest retrial rate

Question 2

In terms of profitability, investing in advertising can be justified only if the incremental revenue generated from the advertising effort exceeds the increase in the _____.
a. production expense
b. operational expense
c. discretionary expense
d. advertising expense
e. committed expense