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Author Question: What is the final step in calculating the ROI for a sampling investment? a. determine the total cost ... (Read 318 times)

genevieve1028

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on: Jun 29, 2018
What is the final step in calculating the ROI for a sampling investment?
 a. determine the total cost of sampling
  b. determine the cost of the sample goods
  c. determine the effectiveness of the sampling
  d. calculate the profit per unit
  e. calculate the number of converters needed to break even

Question 2

A manufacturer of consumer goods has stated the advertising and sales promotion objective is to increase retail distribution by 25 percent while at the same time has reduced the sales force size by 20 percent. This objective suffers from _____.
 a. not being quantitative and measurable
  b. not being internally consistent
  c. being too specific
  d. expecting too small of a change
  e. not being clear


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Natalie4ever

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


genevieve1028

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

carlsona147

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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