This topic contains a solution. Click here to go to the answer

Author Question: In the coupon redemption process, coupons go from the _______ to the retailer. a. consumer b. ... (Read 59 times)

imowrer

  • Hero Member
  • *****
  • Posts: 514
In the coupon redemption process, coupons go from the _______ to the retailer.
 a. consumer
  b. manufacturer
  c. clearinghouse
  d. promoter
  e. All of these are correct.

Question 2

Why is the ultimate objective to achieve brand loyal consumers?
 a. It is much cheaper to retain present customers than it is to continuously prospect for new ones.
  b. Competitors will go out of business once consumers are loyal to your brand.
  c. Switching costs are too high for consumers once they become brand loyal.
  d. Brand loyal consumers are a captive audience, which reduces marcom expenditures in the future.
  e. Brand loyal consumers are more satisfied consumers.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ryrychapman11

  • Sr. Member
  • ****
  • Posts: 334
Answer to Question 1

a

Answer to Question 2

a




imowrer

  • Member
  • Posts: 514
Reply 2 on: Jun 29, 2018
Excellent


okolip

  • Member
  • Posts: 362
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

Walt Disney helped combat malaria by making an animated film in 1943 called The Winged Scourge. This short film starred the seven dwarfs and taught children that mosquitos transmit malaria, which is a very bad disease. It advocated the killing of mosquitos to stop the disease.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

For a complete list of videos, visit our video library