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Author Question: Consumer promotions are capable of achieving which of the following sales-influencing objective? a. ... (Read 116 times)

pane00

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on: Jun 29, 2018
Consumer promotions are capable of achieving which of the following sales-influencing objective?
 a. gaining trade support for inventorying increased quantities of a brand
  b. entering new markets with established brands
  c. promoting trial among consumers
  d. enhancing a brand's image
  e. All of these are correct.

Question 2

Which is the top rung on the hierarchy of marcom effects?
 a. awareness
  b. beliefs
  c. attitudes
  d. expectations
  e. brand loyalty


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ynlevi

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

e


pane00

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

apple

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Reply 3 on: Yesterday
Excellent

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