Author Question: _____ are the starting points for all consumer promotions decisions. a. Budget considerations and ... (Read 73 times)

karen

  • Hero Member
  • *****
  • Posts: 537
_____ are the starting points for all consumer promotions decisions.
 a. Budget considerations and consumer research
  b. Message and media choices
  c. Product or service features
  d. Price and distribution strategies
  e. Target marketing and brand positioning

Question 2

According to the hierarchy-of-effects model, the advertiser's initial imperative is to _____.
 a. make people aware of the brand
  b. make people like the advertisement
  c. make people discuss the advertisement with others
  d. encourage trial of the product
  e. change beliefs about the brand



Carliemb17

  • Sr. Member
  • ****
  • Posts: 325
Answer to Question 1

e

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

For a complete list of videos, visit our video library