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Author Question: _____ are the starting points for all consumer promotions decisions. a. Budget considerations and ... (Read 69 times)

karen

  • Hero Member
  • *****
  • Posts: 537
on: Jun 29, 2018
_____ are the starting points for all consumer promotions decisions.
 a. Budget considerations and consumer research
  b. Message and media choices
  c. Product or service features
  d. Price and distribution strategies
  e. Target marketing and brand positioning

Question 2

According to the hierarchy-of-effects model, the advertiser's initial imperative is to _____.
 a. make people aware of the brand
  b. make people like the advertisement
  c. make people discuss the advertisement with others
  d. encourage trial of the product
  e. change beliefs about the brand


Carliemb17

  • Sr. Member
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  • Posts: 325
Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

a


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