_____ are the starting points for all consumer promotions decisions.
a. Budget considerations and consumer research
b. Message and media choices
c. Product or service features
d. Price and distribution strategies
e. Target marketing and brand positioning
Question 2
According to the hierarchy-of-effects model, the advertiser's initial imperative is to _____.
a. make people aware of the brand
b. make people like the advertisement
c. make people discuss the advertisement with others
d. encourage trial of the product
e. change beliefs about the brand
Pupil assessment; A, starting position, with penlight to side of pupil;
Mitosis + Check Points 5 of 5
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