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Author Question: The first step in calculating the return on investment for a sampling investment is to calculate the ... (Read 149 times)

LCritchfi

  • Hero Member
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  • Posts: 519
on: Jun 29, 2018
The first step in calculating the return on investment for a sampling investment is to calculate the total cost of sampling.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The ratio of a brand's advertising expenditures to total category advertising expenditures is that brand's share of market (SOM).
 a. True
  b. False
 Indicate whether the statement is true or false


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cam1229

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

False


LCritchfi

  • Member
  • Posts: 519
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

TheDev123

  • Member
  • Posts: 332
Reply 3 on: Yesterday
Wow, this really help

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