Author Question: The vast majority of manufacturers use sampling as part of their marcom programs for purposes of ... (Read 64 times)

karen · **on:** Jun 29, 2018

The vast majority of manufacturers use sampling as part of their marcom programs for purposes of generating trial or retrial and leveraging trade support.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The percentage of sales method is the advertising budgeting procedure considered to be the most logical.
a. True
b. False
Indicate whether the statement is true or false