Suppose that CatGenie learns that one of its competitors, ...

[Marty]

Suppose that CatGenie learns that one of its competitors, NoMoreLitter, is about to introduce a new product. CatGenie quickly develops a special price-off deal to prevent the competitor from stealing market share. The objective of this deal is to _____ consumers and thereby _____ the sales of the competitor's new product.
 a. push; neutralize
  b. entice; neutralize
  c. load; preempt
  d. persuade; dissuade
  e. overwhelm; neutralize

Question 2

What type of persuasion takes advantage of a consumer's tendency to relate aspects of the message to his or her personal situation when the consumer is highly involved in the message?
 a. emotion-based
  b. message-based
  c. opportunity-based
  d. peripheral
  e. dual

[dpost18]

Answer to Question 1

c

Answer to Question 2

a

[Marty]

TYSM

[Alyson.hiatt@yahoo.com]

Gracias!