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Author Question: Suppose that CatGenie learns that one of its competitors, NoMoreLitter, is about to introduce a new ... (Read 88 times)

Marty

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on: Jun 29, 2018
Suppose that CatGenie learns that one of its competitors, NoMoreLitter, is about to introduce a new product. CatGenie quickly develops a special price-off deal to prevent the competitor from stealing market share. The objective of this deal is to _____ consumers and thereby _____ the sales of the competitor's new product.
 a. push; neutralize
  b. entice; neutralize
  c. load; preempt
  d. persuade; dissuade
  e. overwhelm; neutralize

Question 2

What type of persuasion takes advantage of a consumer's tendency to relate aspects of the message to his or her personal situation when the consumer is highly involved in the message?
 a. emotion-based
  b. message-based
  c. opportunity-based
  d. peripheral
  e. dual


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dpost18

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

a


Marty

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

LVPMS

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Reply 3 on: Yesterday
Wow, this really help

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