Author Question: Suppose that CatGenie learns that one of its competitors, NoMoreLitter, is about to introduce a new ... (Read 106 times)

Marty · **on:** Jun 29, 2018

Suppose that CatGenie learns that one of its competitors, NoMoreLitter, is about to introduce a new product. CatGenie quickly develops a special price-off deal to prevent the competitor from stealing market share. The objective of this deal is to _____ consumers and thereby _____ the sales of the competitor's new product.
a. push; neutralize
b. entice; neutralize
c. load; preempt
d. persuade; dissuade
e. overwhelm; neutralize

Question 2

What type of persuasion takes advantage of a consumer's tendency to relate aspects of the message to his or her personal situation when the consumer is highly involved in the message?
a. emotion-based
b. message-based
c. opportunity-based
d. peripheral
e. dual