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Author Question: A test commercial received an ARS score of 1.2 . What does this mean? a. This commercial is likely ... (Read 104 times)

Garrulous

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on: Jun 29, 2018
A test commercial received an ARS score of 1.2 . What does this mean?
 a. This commercial is likely to result in a 20 percent increase in market share.
  b. This commercial is likely to result in market-share gains between 1 and 2 percent.
  c. This commercial is probably incapable of driving market-share gains.
  d. This commercial is probably incapable of catching consumers' attention.
  e. The score for this commercial is defined as elastic.

Question 2

A sign relation is established in marketing communications when _____.
 a. a brand and a referent belong to the same cultural context
  b. a brand is characterized with a logo
  c. a brand is personified
  d. a metaphor is used
  e. a simile is used


tjayeee

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

a


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