« previous next »

Author Question: A test commercial received an ARS score of 1.2 . What does this mean? a. This commercial is likely ... (Read 143 times)

Garrulous

  • Hero Member
  • *****
  • Posts: 686
on: Jun 29, 2018
A test commercial received an ARS score of 1.2 . What does this mean?
 a. This commercial is likely to result in a 20 percent increase in market share.
  b. This commercial is likely to result in market-share gains between 1 and 2 percent.
  c. This commercial is probably incapable of driving market-share gains.
  d. This commercial is probably incapable of catching consumers' attention.
  e. The score for this commercial is defined as elastic.

Question 2

A sign relation is established in marketing communications when _____.
 a. a brand and a referent belong to the same cultural context
  b. a brand is characterized with a logo
  c. a brand is personified
  d. a metaphor is used
  e. a simile is used


tjayeee

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Iliopsoas Muscle Test Iliopsoas Muscle Test
(A) Scratch test; patient is exposed to allergens through a light scratch on the skin; (B) Positive (A) Scratch test; patient is exposed to allergens through a light scratch on the skin; (B) Positive
This engraving of the Boston Massacre (1770) became the most reprinted depiction of the event, and p This engraving of the Boston Massacre (1770) became the most reprinted depiction of the event, and p
Schematic drawing of a permeation test cell used to measure the permeation rate of chemicals through ... Schematic drawing of a permeation test cell used to measure the permeation rate of chemicals through ...
Normal and abnormal corneal light reflection test Normal and abnormal corneal light reflection test
The Turing Test The Turing Test
Video: Bone processes - resorption and deposition, remodeling and response to stress in adult bones

For a complete list of videos, visit our video library