Which PACT principle of copy testing suggests that copy testing ...

[mmm]

Which PACT principle of copy testing suggests that copy testing procedures should attempt to duplicate the eventual setting of an advertisement?
 a. A good copy testing system is based on a model of human response to communications.
  b. A good copy system provides controls to avoid the bias normally found in the exposure context.
  c. A good copy testing system takes into account basic considerations of sample definition.
  d. A good copy testing system can demonstrate reliability and validity.
  e. A good copy testing system provides multiple measurements.

Question 2

Wheaties' claim that it is the cereal of everyday champions exemplifies the use of a simile.
 a. True
  b. False
 Indicate whether the statement is true or false

[leannegxo]

Answer to Question 1

b

Answer to Question 2

False