Which PACT principle of copy testing suggests that copy testing procedures should attempt to duplicate the eventual setting of an advertisement?
a. A good copy testing system is based on a model of human response to communications.
b. A good copy system provides controls to avoid the bias normally found in the exposure context.
c. A good copy testing system takes into account basic considerations of sample definition.
d. A good copy testing system can demonstrate reliability and validity.
e. A good copy testing system provides multiple measurements.
Question 2
Wheaties' claim that it is the cereal of everyday champions exemplifies the use of a simile.
a. True
b. False
Indicate whether the statement is true or false
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